How To Accelerate Your Business Progression During 2021

Improve efficiency and customer service by integrating database technology into your business.

The pandemic has created a need for UK businesses to streamline their operations in a bid to cut costs and stay afloat during this period of economic uncertainty. The rate of digital transformation across global companies has grown from 8 percent in 2019 to 14 percent in 2020, according to IT Pro Portal. Businesses are still seeking out ways to be more innovative, ditching their aging digital stack and committing to progress in order to future proof their organisations.

If you’re looking for ways to improve your business in the coming months, then consider the benefits of using database technology.

Move away from manual

Manual processes are time consuming, laborious and can negatively impact the productivity of your business. Wondering what the alternative is? The answer is a bespoke database created for the specific needs of your company. This can be a crucial digital move for organisations of any size.

Your database can be tailored to the individual processes and terms used by your team. One organisation is entirely different to the next which is where bespoke database development is a superior choice to any packaged alternatives.

Customer service and retention

Knowing your customer is one of the best ways to accelerate the progress of your business. If you keep manual records about your customers, then accessing and looking after this information may become unmanageable.

In comparison, you can store all this data in your bespoke database for rapid access to the info you need. This could be as simple as recording customer names, contact details and buyer activity. However, you can go one step further to retain your loyal customers, by creating special offers for them, providing discount codes and targeting them with tailored marketing content.

Allowing your database to return valuable and actionable insights will increase customer retention and ultimately improve your bottom line during this tough financial period.

Stock management

Any business which deals with product sales will need to keep tabs on their stock management in order to run smoothly. As anyone who is currently shopping for a PS5 will attest, there’s nothing worse than a lack of stock to disappoint customers. However, having stock you can’t shift is equally as problematic for businesses.

Whilst manual records would allow you to keep a physical inventory of your stock, a database can be updated in real-time, and will provide you with data at a glance. Some databases even allow you to reorder stock automatically when the levels are too low.

Reduce man-hours

If you need to cut the outgoings of your business, and free up time for your staff to dedicate to more important tasks during the pandemic, then databases are the way to go. Depending on your business, your database technology can be fully integrated with your customer interface to provide a streamlined approach to your operations.

Whether you’re hoping to improve your communication with your customers, boost efficiency to maximise your profits, or improve data capture, there are no limits on the benefits that data technology could bring to your business.

The pandemic has created the perfect reason for companies to consider their digital transformation. Act now to secure the future of your business.