How To Spend

Wise Money Management and Spending Tips

Month: July 2018

Marketing Tips for Plumbers

7 ways to boost your
plumbing business

From engaging on social
media to branding your company vehicle, there are some simple steps you can
take to help market and grow your plumbing business.

In order for your plumbing business to
succeed you need to grow your customer base, and for this you need to dedicate
some time and resources to marketing your services. This can seem daunting if
you have little to no marketing experience, but there are some simple steps you
can take to help you grow your business.

Build your brand

First and foremost you need to turn
your plumbing business into a brand – a recognised name that is at the
forefront of people’s minds when they have a plumbing emergency. Creating a
brand is not just about designing an eye-catching logo (although that’s
certainly part of it); your branding should inform every element of your
business. Think about what you offer and what differentiates you from your
competitors, define your target audience, and create a unique voice – then use
these elements to build an engaging and memorable brand

Go digital

Digital communications channels offer a
myriad of marketing opportunities for small businesses. Creating a clear,
easy-to-navigate website which showcases your services is really important so
that potential customers can find you online. This doesn’t have to be a really
expensive project – just a small website of 4-5 pages should be sufficient for
your needs.

Social media offers another effective
way to engage with your target audience. Try to think creatively about the type
of content you want to post. Running contests and offering discounts to social
media followers can help you to expand your reach, while posting videos
instructing people on how to deal with common plumbing problems can help you to
build trust and brand recognition.

Harness your fleet

As a plumber you more than likely have
your own van (or a several vans if you have employees), so it makes sense to
use your vehicle to your advantage with fleet branding. This simply
involves applying decals or graphics to your company vehicles, turning them
into moving billboards for your plumbing business. It’s a great way to increase
your visibility and, with up to 3,000 impressions per hour it’s one of the most
effective forms of visual marketing.

Local business listings

To increase your chances of being found
by potential customers it’s important to get your company listed in local
business directories. Printed directories may not be used much these days but
online business listings such as Yelp, Google and Yell.com are a really
effective way of increasing your visibility and building your reputation as a
trusted business.

Radio ads

If you have the budget you may want to
consider promoting your services via a radio advertisement. These days it’s
overlooked as an advertising medium by many businesses, but radio advertising offers immediacy,
frequency and significant reach, and, importantly for a small business, it can
be surprisingly cost effective. An engaging and memorable advert on a local
radio station will help you to reach your target audience and get your name out
there without breaking the bank.

Community engagement

Getting involved in the local community
is a great way to build your reputation and get your name in front of potential
customers. Consider supporting an annual event or sponsoring a local sports
team for an easy and effective way to foster good feeling and potentially win
new business.

Word of mouth

By far the most important and effective
marketing tool for small businesses is word of mouth referrals. One negative
review can have a big impact on your reputation, so always go the extra mile to
ensure that your customers are happy with the service they receive. Be sure to
ask your satisfied customers to leave a review on social media and online
business listings so that potential customers view you as a plumber they can
trust to do a good job.

Marketing may can take time and effort but it is
imperative to the success of your company. Of course, you don’t need to try all
these things at once. Instead think about carefully about your business, your
resources and your target market, and decide what will work best for you. Even
taking small initial steps on your marketing journey can have a big impact,
helping you to successfully grow your plumbing business.

Give Your Building Project The Perfect Finish

Thorough painting and decorating can
make all the difference

After all the work and planning that
goes into a building project whether a renovation of a home, the construction
of a new commercial premises, a new extension or a refresh of a buy to let property,
it’s easy to overlook the difference a thorough, considered and professional
painting and decorating job can make.

As it’s often the last job before
completion of a project, the temptation is to get it done as quickly and maybe
as cheaply as possible – but with a bit of thought, planning and expert help
your new project can be transformed from merely ‘good’ to ‘great’.

Decorating options

Sometimes, especially if a building is
to perform a functional role such as an office or a buy to let property, it’s
tempting to treat the decorating as a bit of an afterthought or at least with
little imagination. A few tins of magnolia from the local DIY centre slapped on
is often the sum total of some people’s efforts.

With the decorating techniques
available today, not to mention a
multitude of paint colours and types
, it’s easy with the right help to create a visually
interesting look for that new office, extension or renovation.

Design help

Firstly, consulting home and decor
magazines can give you some ideas for colour combinations and styles for
certain rooms. Often a certain colour scheme can transform the look and feel of
a space; certain shades can make a tiny, darker room look a lot larger and
airier and two-tone styles can make a hallway look more interesting.

What about your commercial premises? A
flat dove grey shade everywhere is certainly functional, but why not think a
bit more imaginatively and create a space that helps project a specific image
and feel for your business? It certainly makes for a more stimulating working environment
and will likely make a lasting impression on your clients and other visitors.

Painting and decorating is a specialism
and experts exist to take it on as a project; for example a search for ‘commercial painters Ipswich’ gives you professionals with experience of decorating a
variety of spaces who can advise and execute a style to make the most of your
building project.

There’s also the matter of painting in
hard to get to areas such as at height and near hazardous areas; tasks that
professional painters and decorators are geared up for.

What will painting and decorating
experts offer?

Drawing from their experience, they
can point to a portfolio of various completed projects to help you decide on
something suitable. Maybe you’ve enlisted an interior designer? If so their
ideas on colour combinations can soon be made reality by your professional
decorators.

They’re used to working to an agreed
budget, know where and how to source good quality yet value for money
materials, are proficient in working in difficult to reach areas, and can
project manage so the task is completed smoothly and on time with good
communications at all times.

It’s a weight off your mind and well
worth the extra small effort to enlist the help of professionals to add the
finishing flourish to your building project.

A Stunning Show Car Is All About The Finer Details

Cleaning is a bit more than a bucket
and sponge for a gleaming show car

There’s car cleaning, then there’s
valeting, then there’s detailing – and here is where making a car look as good
as possible leaves the traditional Sunday morning bucket and sponge and quick
leather off firmly behind. Preparing a car for show is very much all in the
detailing.

A specialism

Most people can clean a car, and most
people can probably clean, vacuum and polish or wax a car’s bodywork, too.
Beyond this, preparing a car for show or just generally making it look its best
is very much a specialism best left to experts who not only know what they’re
doing but use the latest in car care materials and equipment to achieve this.

For example, for those looking to get
their old, new or classic car in tip top condition in the capital or beyond
this car detailer in
London
offers the latest
in state of the art car care methods.

If you’re looking to show your car,
the standard of detailing is so high you’ll likely need a pro who can
accomplish the following to get your car in the right condition to show it off.

What detail is required for the
ultimate show car?

Inspection – a detailer will firstly have a good look all-round the
car to assess what needs doing.

Assess paint thickness – using clever measuring equipment, a detailer will
measure how thick the paint is across various parts of the car to ascertain how
much polishing (as some involves the removal of a small layer of paint to do
its job) can be done.

It also provides clues as to whether
the car has had body and paintwork repair work done since original manufacture.

Wash and decontamination – a thorough wash is carried out and any deposits and
particles removed.

Claying – a clay bar (looks like a bar of soap) is used to remove
finer contaminants and provides a clean surface for the paint protection that
will be applied to adhere to.

Paint enhancement – swirl marks and scratching is removed by a gradual
polishing out; this will enhance the paintwork and provide a ‘mirror’ like
finish eventually. It may take the detailer two or even three days for this
part.

One detailer specialising in very high-end
performance cars even uses a forensic evidence microscope as used by the police
and costing thousands of pounds to detect the tiniest and most superficial of
bodywork scratching.

If required, this process will be
repeated this time using finer grades of polish to enhance the paintwork
further.

Another option you may be advised to
choose is having a ceramic coating to protect the paint and make it easier to
remove contaminants in the future. Is it worth it? This leading
motor authority website

says it is.

Wheel washing – they’re cleaned both front and rear (brake dust and
other contaminants are removed) using softer brushes and then sealed for
protection with a durable wheel coating. This prevents buildup of brake dust
build up on the inside of the wheels.

More

Detailing can offer even more than the
above depending on what is required. For example, if leather upholstery needs
restoration this can be undertaken along with, of course, a thorough cleaning
and vacuuming of the rest of the interior – nowadays much can be done by a
detailer as opposed to having to call in a specialist to perform a retrim.

What about under the bonnet? Your
gleaming show car could be let down if the engine bay looks a bit mucky and
dirty, so an engine bay detailing would be in order.

The same applies to the wheel arches;
dirt behind the wheels will let the side down so removal of the wheels and full
clean of the arches is another service likely required to get your car to
‘showing’ condition.

Ask for advice

Your chosen detailer should be able to advise on what would be required to get your car to show standard and provide a quote for the various elements involved. For showing your car off, the devil is very much in the detailing

Branded Outdoor Gazebo for Events

Stand out from the crowd with a customised
printed gazebo

Standing out at a crowded event can
be difficult, but a branded outdoor gazebo can help you to boost your brand
visibility and win new customers.

Exhibiting at an outdoor event can be
a really effective way to build awareness of your brand and win new customers.
However, exhibitions can be expensive, both in terms of money and staff time,
so in order to see a return on your investment it’s important to stand out from
the crowd and make the most of the opportunity.

One way to do this is with a branded
outdoor gazebo.

Marketing tool

Made from durable, weather resistant
material, such as vinyl, PVC or polyester, outdoor gazebos come in a range of
shapes, sizes and specifications and, with the right graphics, can act as a
really effective marketing tool for your organisation. With custom printing you
can choose what you want to display on the gazebo, whether that be your company
logo and slogan, a key marketing message, images of your products, or a
combination of different elements. You may even wish to supplement your gazebo
with pop up banners, flag displays or A-board displays for maximum impact.

Before you start designing, make sure
you have a clear idea of your target audience. This will help you to design a
shelter that has the maximum impact on the right people. It’s also important
not to overcrowd your gazebo with lots of text and graphics. The best designs
are bold, simple, eye-catching and, most importantly, consistent with your
overall brand.

Professional image

In business, as in other areas of
life, first impressions are incredibly important and potential customers will make a judgement
on your brand within the first few seconds of encountering it. With this in
mind, it’s vital to always project a professional image, and a well-made,
professionally designed gazebo will really help to position your brand in the
best possible light. Conversely, a cheap-looking, poor quality gazebo will
reflect negatively on your company, so don’t be tempted to skimp on costs with
a substandard product.

Easy and durable

On the practical side of things,
outdoor gazebos are easy to set up and take down at the end of an event,
meaning that staff are not left struggling with complicated equipment. What’s
more, quality gazebos, such as those supplied by Big
Value PVC Banners
are
highly durable, enabling you to reuse them at subsequent events and get the
maximum return from your investment.

Weather protection

Outdoor events in this country are
often at the mercy of the elements. And one of the additional benefits of the
outdoor gazebo is that it can help to protect your staff, your merchandise, and
your customers from the infamous British weather, offering both respite from
rain showers and shade from the sun. What’s more, if the weather proves
unpleasant you’ll likely find that people seek shelter under your gazebo,
providing you with a captive audience of potential customers.

With
a relatively low outlay and opportunity for multiple uses, a branded outdoor
gazebo is a cost-effective marketing tool that can help you to maximise your
event presence, boost your brand visibility and, ultimately grow your business.

With a relatively low outlay and
opportunity for multiple uses, a branded outdoor gazebo is a cost-effective
marketing tool that can help you to maximise your event presence, boost your
brand visibility and, ultimately grow your business.

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