The secret to effective advertising is not only to make a
great first impression, but to make a lasting first impression. Vehicle wraps
are a type of consistent fleet
branding and they work as a very memorable way to spread a business’s
Bold and bright vehicle wraps will make a fleet of company
vehicles stand out from every other vehicle on the road. Passing drivers will
not pay much attention to a plain white van on the road, but they will
certainly notice a well-designed vehicle wrap. Bright and bold wraps are
engaging and attractive, making peoples’ eyes naturally gravitate towards them.
Depending on whether it’s one vehicle or a fleet of
vehicles, and how far the distance travelled will be, businesses could
potentially reach tens of thousands of viewers per month. You can reach a
larger audience with a vehicle wrap than almost any other form of advertising;
many businesses gain more customers from their vehicle wraps than their
Unlike radio or TV ads for example, vehicle wraps attract
attention without disturbance. Potential customers are able to easily spot the
message businesses are saying, without significant distraction from what
they’re doing; customers respond better to an advert that doesn’t have an
‘in-your-face’ approach. Many people enjoy the striking effect of a vehicle
wrap, without feeling negative towards the advertising.
As a business, you can non-intrusively reach out to
customers over all the roads that branded vehicles will travel on. The lead
possibilities from mobile exposure are endless.
Unlike adverts and side-of-the
road billboards that have consistent reoccurring costs for as long
as you advertise, you can change a vehicle wrap as often or as little as you
like, for less money. You can make an initial investment for a fraction of the
cost of other long-term advertising campaigns and still generate results for
years to come.
Vehicle wrapping is an effective form of targeted advertising
because naturally businesses will be advertising to the local market whilst
driving around. The people most likely to see the vehicle wrap are the
individual that live or work in the area.
Last but not least, vehicle wraps offer a form of protection
for vehicles against scratches and small dents from road debris. When you
change a vehicle wrap, specialists will remove the vinyl wrap safely without
damaging the vehicle’s original paint.