5 great reasons to brand your company vehicles
With branded vehicle wraps you can turn your company vehicle from something that’s purely functional into one of your most powerful marketing tools.
Many business owners view their company vehicles as purely functional, something that gets them and their workers from A to B. However, by applying branded graphic wraps to your company vehicles, you can turn them into powerful marketing tools that will help your brand to stand out from the competition.
Branding your company vehicles is a really effective way of boosting your company’s visibility and increasing your reach. Unlike some other forms of advertising, your branded vans are not restricted to just one location, and the mobile nature of this marketing tool means that you could potentially reach audiences who would otherwise have never heard of your business. Research has shown that branded vans receive up to 60,000 impressions every day, and if just a tiny proportion of these turn into paying customers, your business will be well on the way to success.
Effective marketing is all about standing out from the crowd and making an impact, and well-designed branded van graphics can certainly help you to do that. There are millions of vehicles on UK roads every day and it’s easy to get lost amongst the crowd. However, unlike a plain white van, a colourful, striking vehicle wrap will help you to grab people’s attention and stand out from other road users. For maximum impact, opt for a bold yet simple design that can be easily understood, even when you’re moving at speed.
Branding your company vehicle also offers a great opportunity to establish your credibility as a business. When designing their vehicle wraps, many traders include the logos of the professional bodies they are affiliated with, such as Gas Safe, Trust a Trader, NICIEC, and the Federation of Master Builders, to name a few. By prominently displaying your professional affiliations, potential customers will view you as a company that they can trust, making them more likely to choose you over one of your competitors.
More traditional forms of advertising often come with restrictions – from print sizes and formats to television ad timings and billboard placement – and these can impact on how, where and when you communicate your key messages. This can be frustrating as it often means that your marketing is not as effective as you would like it to be. In contrast, fleet vehicle branding gives you almost complete control over your marketing, and you are free to exercise your creativity to produce a branded vehicle that has the greatest possible impact.
One of the great things about fleet vehicle graphics, from a business owner’s point of view, is that they offer a fantastic return on investment. Vehicle wraps are relatively inexpensive to apply and, by turning your vans into permanent moving billboards, they can offer your brand increased visibility all day every day. When done well, vehicle wraps can last for years, and with experts claiming that vehicle branding is more effective than any other form of advertising at increasing brand recognition, it certainly seems like a sound investment.
Fleet vehicle branding is a really effective promotional tool, particularly for smaller businesses with a limited marketing budget. So what are you waiting for? Get branded vehicle graphics and take your business to the next level.